Langford Rae Property Agents have been selling homes across the Bromley Borough, Sevenoaks District and surrounding areas since 1986. Much of our business comes from personal recommendations, reflecting the care we take with every sale. Selling your home involves more than photographs and a listing on the property portals. From our first visit to the day you hand over the keys, we’ll give you clear advice, explain what happens next and keep you informed. You can speak to our team whenever you need us, while your free Street account gives you a convenient way to follow the key stages of your sale.
We will arrange a visit to meet you, see the property properly and discuss your plans. This is often called a valuation visit or market appraisal. Before the appointment we will research recent sold prices, current buyer demand, competing properties and conditions in your particular price range. During the appointment we will consider your property’s key features, discuss anything buyers may question and explain how different asking prices could affect interest and timescales. Our aim is to give you honest, evidence-based advice that helps you make the right decision. There is no obligation to instruct us on the day.
After the visit we will email you a written report setting out our thoughts on the property’s current market value and the marketing approach we recommend. The report will be available through Street, the software we use to keep your property information together. You can access it through the free app or on the web, giving every owner the opportunity to read our advice in their own time. Once you have reviewed it we welcome the opportunity to talk through any questions or discuss the best time to bring the property to market.
When you’re ready, simply call us or use the instruction option available with your Street valuation report. We will confirm the marketing plan, our fees and the agreed terms before asking all legal owners to sign our Residential Sales Marketing Agreement. We prefer to meet all owners where practical but we can complete much of this stage remotely when circumstances require it. We’ll also explain the initial marketing charge, what it covers and when it is payable, so you can make an informed decision before proceeding.
Before launching a property we must confirm who legally owns it and complete the identity and other checks required for a sale. We will explain what documents each legal owner needs to provide and guide you through any requests sent through Street. This is particularly useful where owners live in different places or an attorney, executor or other representative is involved. If anything needs further attention, we will contact you directly and help you understand what is required.
Once the instruction and initial marketing arrangements are in place, we’ll arrange professional photography and the preparation of a floor plan. Our photographer will contact you to agree a suitable appointment. If the property requires an Energy Performance Certificate we can arrange for our preferred assessor to provide one and they will confirm the separate cost in advance. You are welcome to arrange your own assessor instead. We will discuss how best to present the property for photographs and whether anything should be prepared before the visit.
We will have taken detailed notes about the accommodation, features and setting. We may also ask you to complete a Property Information Questionnaire. Some answers help us describe your home accurately; others concern information that prospective buyers need to know before deciding whether to proceed. Please answer them as fully and honestly as you can and tell us if you are unsure about anything. Good information at this stage helps buyers make informed decisions and can prevent avoidable questions later.
Using our notes, the photographs, floor plan and EPC where applicable, we’ll prepare the proposed property listing. We will send it to you via your Street account so you can review the description, images, floor plan and key features on a phone, tablet or computer. You can suggest corrections or changes before approving it. We’ll also check the final details with you, including any information that should be brought clearly to buyers’ attention. Your home will only go live once the listing and launch arrangements are agreed.
If we have agreed to put up a For Sale board, we’ll instruct our board contractor to erect it. We cannot usually give an exact arrival time, so the board may go up while you are out. We’ll also agree arrangements for access and viewings, including whether you will let us in or provide a key. Before the launch, we’ll make sure the listing, photography and other agreed marketing materials are ready.
“Going live” means your property is made available to buyers through our website and the property portals we use, including Rightmove and Zoopla. We’ll also introduce it to suitable applicants already registered with us whose requirements match your home. Where we believe it will help, we may use social media or other agreed marketing to extend its reach. The launch is the start of a managed campaign: we’ll pay attention to the response and advise you as the market gives us evidence about buyer interest.
We’ll discuss viewing requests with you and confirm all appointments in advance by telephone and email. Street also gives you a convenient way to see your scheduled viewings and keep track of activity around the property. Before an appointment we’ll share relevant information we have about the prospective buyer and their position. Our team will handle the viewing, answer questions and listen carefully to the buyer’s response. Please refer to our article titled “Do You Check Who Is Viewing My Property Before Showing Them Around?” for more information about how we qualify prospective buyers prior to a viewing of your property.
After a viewing, we’ll share our initial impression, including questions the buyer asked and any useful comments they made. We aim to speak to viewers again within 24–48 hours to obtain more considered feedback, then report it to you. Some buyers need time, and not everyone will give detailed feedback, but we will continue to follow up. Once received, we will speak with you about what the feedback means and whether it calls for any action.
As viewings and enquiries come in, we’ll assess the level and quality of interest rather than relying on online views alone. We’ll discuss what buyers are saying, how your property compares with others currently for sale and whether our original strategy is producing the right response. If we recommend a change to the presentation, marketing or asking price, we’ll explain the evidence behind it. Any decision to change the asking price remains yours.
When a buyer makes an offer, we’ll pass it to you promptly and explain more than the figure itself. We’ll discuss the buyer’s position, funding, any property they need to sell, proposed timescales and conditions, alongside the interest your home has received and the wider market. We’ll negotiate on your behalf in line with your instructions and give you a frank view of the offer’s strengths and risks. Street can help you see recorded offers, but we’ll always talk through the decision with you directly.
An accepted offer is an important milestone, but the sale is still subject to contract. We’ll confirm the agreed details to both sides and their solicitors via a Memorandum of Sale. We’ll also check the buyer’s position and follow up on anything outstanding that could affect progress. Street provides a place to follow the sale as it moves forward, while our team remains available to explain developments and deal with questions.
Our dedicated sales progression team will keep in touch with the buyer, both sets of solicitors and, where relevant, others in the chain. We’ll monitor key stages, chase updates and tell you when something needs your attention. Conveyancing can raise unexpected questions, so we’ll explain what we know clearly and help everyone stay focused on resolving them.
Your solicitor will explain the legal implications of exchange of contracts and confirm when it has taken place. Once a completion date is agreed, we’ll help coordinate the practical arrangements for handing over keys. On completion day, we must wait for confirmation from the solicitors that completion has taken place before releasing them to the buyer. We’ll keep in touch throughout the final stages so you know what to expect.
From instruction to completion, delivering a high calibre service is of paramount importance to us at Langford Rae Property Agents. We continually strive to maintain the very highest of standards, and take great pride in all we do.
