Is there a good and a bad time to list my property for sale?

Wed 15 Nov 2023

As long-established Estate Agents who have helped clients sell properties through various market conditions over the past 37 years, we have seen first-hand how the 'right time' to sell a house is a deeply personal decision.  Those considering selling a property will often use market, economical and political conditions dictate when they should go for it, but the housing market's complexities cannot be captured in a one-size-fits-all answer. Instead, it requires an understanding of both market dynamics and individual circumstances handled with extreme care and accuracy.

Understanding the Market Dynamics

The housing market is influenced by a variety of factors, including economic conditions, interest rates, and seasonal trends. Traditionally, spring is promoted as an ideal time to sell due to pleasant weather, enhanced curb appeal, and families wanting to move during the summer school holidays. 

However, this doesn't necessarily mean you'll get a higher price or a quicker sale during spring. In some areas, an influx of listings during peak seasons can create competition, potentially making other less popular times more advantageous.

In some cases, agents will tell prospective clients to “come on in the springtime” when they themselves simply assume it's a better time.  It is worth noting that we haven't had a normal spring period from a housing market perspective for a good few years now, if you factor in the Brexit negotiations a few years ago, then the Covid 19 pandemic for a couple of years, stamp duty holiday announcements etc.

Individual Circumstances: Where Timing Meets Personal Goals

Scenario 1: No Pressure Sellers

If you're not in a rush to sell, you have the luxury of 'testing the waters'. This approach allows you to list your property and see the kind of offers that come in without the pressure of having to accept a less-than-ideal offer. It's also an opportunity to experiment with pricing, perhaps starting higher than the market average and adjusting based on the interest level. Keep in mind, though, that properties sitting on the market for long periods can sometimes be viewed negatively by buyers.  You only have to look on Rightmove and Zoopla and see the reduced banner plastered over multiple properties.

Scenario 2: Urgent Sellers

For those needing to sell quickly, the market's state becomes less significant than ensuring a quick and efficient sale. This might mean pricing your property slightly below market value to attract more buyers. It's also crucial to ensure your property is in the best possible condition. Quick fixes, like a fresh coat of paint or fixing that wobbly doorknob, can make a big difference. The goal is to make the property as appealing as possible to a broad audience, facilitating a quicker sale.

Scenario 3: Estate Sales

Selling a deceased person's property is a delicate matter. Often, achieving the best possible price is vital for the beneficiaries. However, the emotional aspect of selling a loved one's home can also lead to a desire for a swift process. It's important to balance these needs. Preparing the property for sale is crucial, which might involve decluttering and depersonalizing the space. A well-presented property can command a higher price and sell more quickly.

Scenario 4: Discretionary Sellers

For those seeking discretion, a public listing may not be the preferred route. Instead, an agent with a strong network can market the property to selected potential buyers, offering a more tailored approach. This method is particularly effective for unique or high-value properties that may attract a specific buyer type. The key here is the agent's connections and ability to match the right buyers with your property.

The Role of the Estate Agent

In all these scenarios, the choice of estate agent plays a pivotal role. An experienced agent can provide valuable insights into the local market, offer advice on pricing and preparation, and tailor a marketing strategy to your specific needs.  At Langford Rae Property Agents, our positive reviews show how hard we work for those selling their property and that it isn’t always about getting the highest possible price for a property, but it is always about finding the right buyer at the right time.  If this buyer is prepared to pay the price that the seller is happy with a sale is agreed.

Market Analysis: Beyond the Surface

Your agent should offer a detailed market analysis, considering not just seasonal trends but also local demand, economic conditions, and comparable sales. This analysis forms the basis of your pricing strategy and can guide you in deciding when to list your property.  The property market varies significantly from area to area and then within each area, supply and demand for different types of properties varies.  There isn’t a blanket statement that covers all properties everywhere in England. 

Preparation and Pricing Strategies

Regardless of when you sell, preparing your property is key. This means not just repairs and staging, but also understanding the target buyer and what they're looking for. Pricing strategies should be flexible; it's often wise to be open to negotiation, especially in fast-changing markets.

Conclusion: A Personal Decision

Ultimately, the best time to sell your house is when it aligns with your personal circumstances and goals. Whether you're looking for the best price, a quick sale, handling an estate, or seeking a discreet transaction, a personalised approach is essential. The real estate journey is as unique as each seller and buyer, and your strategy should reflect your individual needs and the market's realities.