Rightmove Happy at Home Survey

Mon 04 Mar 2024

In an era where the concept of home extends far beyond the walls of our living spaces, the importance of feeling content and connected within our local communities has never been more pronounced. The annual Rightmove "Happy at Home" survey, last published in December 2023, offers insightful revelations into the level of happiness within towns, cities, and villages across Great Britain. With over 26,000 respondents sharing their thoughts, the findings provide a unique lens through which we can evaluate the elements that contribute to a fulfilling life at home.

Central to the study is the understanding that happiness in one's local area is multifaceted, involving a blend of social, environmental, and economic factors. Residents were asked to weigh in on 13 happiness factors, ranging from the tangible—such as the availability of green spaces and local amenities—to the intangible, like the sense of belonging and community spirit. These dimensions collectively paint a portrait of what it means to be "Happy at Home."

Interestingly, the survey's findings challenge the conventional wisdom that access to shops, restaurants, and services like doctors and schools are the primary determinants of residential satisfaction. Instead, Rightmove's research suggests that the strongest contributors to happiness are often those related to community dynamics and personal well-being. Factors such as feeling proud of one's area, experiencing a sense of belonging, and perceiving a strong community spirit were highlighted as pivotal.

The Borough of Bromley and the district of Sevenoaks serve as compelling case studies within the survey's broader context. Ranked 46th in England and 9th out of 33 within Greater London, Bromley exemplifies a balance between urban convenience and community cohesion. Sevenoaks, nestled within the South East bracket and ranked 12th out of 41, showcases the appeal of green spaces and a tight-knit community fabric in enhancing residents' happiness.

At Langford Rae Property Agents in Chelsfield, with a history of facilitating property transactions in and out of the Bromley Borough and Sevenoaks District since 1986, we have witnessed firsthand the evolution of these areas into coveted living destinations.

Residents' feedback on various happiness factors reveals the mix of needs and desires. The ability to "be oneself," the presence of nature and green spaces, and the financial feasibility of living comfortably in one's area emerged as significant. Additionally, the role of artistic and cultural activities, employment opportunities, sports, and recreational options, along with essential and non-essential local services, contribute to the overarching sense of contentment.

The survey also underscores the importance of public transport connections, highlighting the value of accessibility in fostering a sense of connection and ease within communities. This aspect, though often considered in practical terms, plays a crucial role in shaping the daily experiences and overall happiness of residents.

The Rightmove "Happy at Home" survey of 2023 reveals that while infrastructure and amenities are important, the heart of happiness lies in the sense of belonging, community spirit, and personal fulfillment. It's clear that happiness at home is about much more than just the place where we live—it's about how we live, connect, and find joy in our surroundings.

To read Rightmove's article and the results, visit https://www.rightmove.co.uk/news/articles/property-news/happy-at-home-survey-2023/